PairTree
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Pairtree for

Adoption Professionals

Join the community dedicated to ethical practices, transparency, and collaboration (while getting rid of the bad actors).

Adoption Professionals
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Quality over Quantity

Professional Guidelines

After an introductory meeting with PairTree, you can apply to join one of the largest connected networks of licensed ethical adoption professionals committed to improving private adoption who:

  • Work with adopting families regardless of family structure or faith;
  • Evaluate age on a family-by-family basis;
  • Have an unblemished professional license in good standing;
  • Educate families and expectant moms on the benefits of open adoption;
  • Adhere to our Bill of Rights for expectant moms and birth moms;
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Professional Referral Network

We make over 200 referrals a month!

Every family or mom that reaches out to PairTree is referred to a local-to-them licensed adoption professional who meets our Professional Guidelines. When you create a free business listing, we'll refer adopting families and expectant moms to you.

We send over $50K/year in home study revenue to one of our agencies in California.

They are free!

The Adoption Enablement Platform™

You build families. We build the tools to help you do it.

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Connect Pro

Collaboration Over Competition

Collaborate with licensed adoption professionals nationwide to expand opportunities for families and choices for expectant moms:

  • Access the dashboard of adopting families nationwide;
  • Use filters to find home study-approved, ICPC-ready families;
  • Field inquiries from licensed professionals about your families;
  • Choose the level of visibility for your families (Public or Pro-only).

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Home Base

Streamline Home Studies

The custom-to-your-process, HIPAA-compliant platform frees up your time and mental space, so you can be the irreplaceable mentor, advocate, and educator your families need.

  • Streamline the process using your PDF forms
  • Track expiration dates and reset tasks with 2-clicks
  • Enable notifications to keep everyone in the loop
  • Collect references digitally (and verify the reference is real!)
  • Provide 25% off certificate-level education at Creating a Family
  • Track progress across your organization to predict workloads
  • So much more!
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grow your organization

Digital Marketing Services

Attract expectant & birth moms and adopting families to your organization.

Adoption advertising is a complicated, confusing space that changes quickly based on changing legislation and new technologies.

Using a combination of in-depth knowledge of the adoption industry and proven marketing experience, we help you connect with more moms and families. We can help your organization with:

  • Google Ads: With custom landing pages and unique ad copy, Google Ads is highly effective in reaching those who need you the most.
  • Data Tracking & Reporting: We help you set up accurate data tracking for your website & ad account or ensure what you currently have is set up correctly! We also provide a custom analytics dashboard.
  • SEO: With an in-depth digital audit, we give you personalized recommendations to improve your organic search results.

One provider saw a 200% increase in home study referrals and reduced unnecessary ad costs by 83%!

Become a PairTree Partner

Want to offer Home Base or Connect to your families? Send us an email.

Set Up a Call with Us Today

Schedule a free video chat to learn more about Connect.

Create Your Business Listing

We want families to find you first! Grow your business with a free listing.

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adoption 101

Download Essential Adoption Guides

Our free, step-by-step guides cover the complexities and nuances of adoption journeys for your families. They offer valuable advice for your clients as they embark on their adoption journey with you.

We invite you to download:

  • The Couple's Guide to Adoption
  • The Single Parent's Guide to Adoption
  • The LGBTQ+ Guide to Adoption
  • The Expectant Mom's Guide to Adoption
  • The Complete Guide to the ICPC Process

We can brand the guides with your logo!

Adoption Professionals FAQs

Your questions, answered.

Our goal is to ensure you have everything you need to make the most of our Adoption Enablement Platform™ and partnership. Questions? Send us an email at hello@pairtreefamily.com.

Why should my organization partner with PairTree?

Why does PairTee choose to work for adoption professionals?

Why is participating in an adoption network essential to ethical adoption?

Is PairTree an advertiser or facilitator?